Councils Planning for Burton’s Future

East Staffordshire Borough Council and Staffordshire County Council are pleased to announce that they have commissioned consultative support in the production of a thought provoking Regeneration Strategy for Burton upon Trent.

The successful consultants, Cushman & Wakefield, have assembled an experienced team that has worked together for many years in the Midlands. The team consists of:

  • Cushman & Wakefield (Study Lead, Commercial, Viability and Delivery Advice)

  • URBED (Design and Masterplanning process, community and stakeholder consultation led co-ordinators)

  • FORE (Transport Infrastructure)

  • Gardiner & Theobald (Cost Consultancy)

Based on their acknowledged regeneration experience, the work they will carry out will analyse future opportunities that will lead to the creation of positive social and financial benefits for Burton upon Trent. The final strategy will provide a forward view of short, medium and long term improvements and changes that need to be made to create the right conditions for liveability and growth over the next 30 years to ensure “a Better, Brighter, Burton”.

Cllr Mrs Julia Jessel, Deputy Leader for Regeneration said: “Following on from the recent positive news that we and the County Council are moving forward with ambitious plans to significantly regenerate the pedestrianised area of Station Street in Burton town centre, we are pleased to announce that we have commissioned the creation of this Regeneration Strategy.

“Towns and Cities across the country are facing huge challenges. This strategy is another step in our Regeneration Programme to create a vibrant and attractive Burton which will have a unique place in the area’s economy and be well placed to adapt to the opportunities in the future”.

Staffordshire County Council’s Economic Growth Leader Mark Winnington said: “We are working closely with the Borough Council to further regenerate Burton Town Centre and ensure it continues to be an attractive place to live work and visit for years to come.

“Burton is a thriving town and plays an important part in the county’s economic growth. We have now brought in a team of regeneration professionals to take our plans to the next stage. We look forward to seeing proposals come forward.”

Jonathan Tutt, Associate at Cushman and Wakefield said: “Cushman and Wakefield are excited to be working with East Staffordshire Borough Council and Staffordshire County Council on the production of this Regeneration Strategy for Burton. Cushman and Wakefield have a history of working in Burton upon Trent and its surrounding areas and are looking forward to working on this forward thinking, visionary piece of work’’

This Strategy makes up another phase of the Councils’ Burton Town Regeneration Programme which was launched in February 2017 and focuses on improving the appeal of Burton to residents, visitors and businesses.